RIDEPERMIT — MEDIA KIT
======================
Prepared for launch: July 20, 2026
Contact: Tony Bright · 949-670-3802 · abright@ridepermit.com · ridepermit.com


WHAT'S IN THIS KIT
------------------
READY TO SEND (generated documents):
  01_Press_Release_TV_Local_News.pdf ...... For broadcast/local TV. Human,
                                            visual, safety-crisis angle. Lists
                                            on-camera opportunities.
  02_Press_Release_Education_Policy.pdf .... For education & policy reporters.
                                            AB 1569 alignment, districts,
                                            student-data privacy, systemic angle.
  03_RidePermit_Overview.pdf ............... One-page product overview.
  04_Founder_Bio_Tony_Bright.pdf ........... Short + full founder bio.
  10_Contact_Card.pdf ...................... Printable/shareable contact card.
  Tony_Bright_Contact.vcf .................. Importable contact (tap to add to phone).

YOU NEED TO ADD (your brand/product assets — see ASSETS_TO_ADD/):
  05  RidePermit logo
  06  Decal image
  07  QR scan demo screenshot
  08  Parent registration screenshot
  09  Short 30–60 second demo video

Once you drop those into ASSETS_TO_ADD/, the kit is complete. Re-zip the folder
(or just attach everything) when sending to a reporter.


BEFORE YOU SEND — QUICK CHECKLIST
---------------------------------
[ ] Add the 5 assets in ASSETS_TO_ADD/ (specs inside that folder's README).
[ ] Secure and insert official quotes:
      - Assemblywoman Laurie Davies (AD-74) — from July 8 meeting.
      - Sen. Catherine Blakespear (SD-38) — for the July 29 event.
    (Quotes were intentionally LEFT OUT of the releases. Do not publish a
     bracketed placeholder — add the real quote or leave it out.)
[ ] Add source links for the two stats before wide distribution:
      - CHOC "more than 1,500%" e-bike injury figure.
      - 2024 Orange County Grand Jury e-bike report.
    (Reporters won't cite an untraceable number. Precise CHOC figures are on
     hand for reporters who ask directly.)
[ ] Confirm the brand color in the PDFs. These use a placeholder navy/blue.
    If RidePermit has official hex values, send them and the PDFs get regenerated.


NOTES
-----
- The two press releases are the SAME launch, angled for two different desks.
  Send ONE per reporter based on their beat — never both to the same person.
- Give Voice of OC a first look (embargoed to July 20) ~5 days ahead of the
  general send.
- Everything here is distributable as-is except the items flagged above.
